Question:
Holistic marketing!!!!?

What is holistic marketing framework and what could be an empirical example emphasising on the role of business core competencies?

Answer: Holistic Marketing is the approach by which an entire marketing strategy is created and deployed keeping in mind all aspects of a business.

What this means is that a company realizes that every interaction they have with a client needs to be managed and utalized to constantly lead the client experience.

Here is an example of Holistic Marketing Online.

This example will use a website that sells furniture.

Initially, they write articles about decorating and room design to engage users interested in furniture.

Then the site has good SEO so when people find them in search results they go to relevant pages of the site.

Then the site is very usable and clearly navicable allowing users to find the products they want through many paths like room, style, material, type.

Once that is all in place a PPC campaign ic launched to capture qualified visitors.

Now that new visitors are using the site an email marketing campaign should be focused on getting special deals out to past clients or clients who have requested newsletters or tips.

You should also think about affiliate marketing to grow the sites reach. You should also look into getting products into shopping portals.

Once people have purchased products, you should include catalogs or other collateral with every product that ships oout.

The goal of holistic marketing to so support the company through every phase of the sales cycle in a consistent and strong messanging with actions at every step of the process.